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4 Easy Split Tests To Try Today
Test, optimize, repeat. Test, optimize, repeat. Yes we know—optimizing a campaign is vital. Performing these little testing experiments helps us to improve our campaign results and improve ROI, things...
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Steal These 5 Killer Landing Page Testing Strategies
We all know testing is important in marketing, but sometimes trying to figure out what you should be testing can be a little overwhelming. Most articles on split testing recommend that there is not...
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5 Scary Mistakes Not To Make In Display Advertising
If you want to get some sleep tonight, don’t read this post! Just kidding. But don’t say I didn’t warn you when you’re up late with display advertising strategy racing through your head. With...
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6 Banner Ad Split Tests To Try Right Now
Online advertising isn’t as alluring as it once was. When the first banner ad was placed 20 years ago, it was so new and attention-grabbing that it received a click through rate (CTR) of 44%! That’s...
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Meet the Media Buyers: Igor Belogolovsky and Josh Krafchin
In this installment of Meet the Media Buyers, we talked to the founders of Clever Zebo, Igor Belogolovsky and Josh Krafchin. Clever Zebo is made up of online marketing strategy experts that focus on...
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